ANTA Sports stands out from intense competition to become an official partner of COC again, demonstrating the strength of the company
ANTA Sports Products announced that the launch ceremony of the PyeongChang 2018 award ceremony outfit for the Chinese Sports Delegation took place at the General Administration of Sport of China in Beijing. The ceremony was attended by Li Yingchuan, Vice Minister of General Administration of Sport of China and Vice President of the Chinese Olympic Committee, Pu Xuedong, Development Minister of Beijing Olympic Winter Games Organising Committee, Li Yan, Chairwoman of the Chinese Skating Association, as well as Ding Shizhong, Board Chairman and Chief Executive Officer of ANTA Sports, and Zheng Jie, Executive Director of ANTA Sports and ANTA Brand President.
At the ceremony, Li Yingchuan received the “Champion Dragon Outfit” from Ding Shizhong. The countdown to the 2018 Olympic Winter Games has officially begun and the Chinese Sports Delegation will be competing in PyeongChang soon. The company will provide the Chinese Sports Delegation with wining outfit across two Olympic cycles, from PyeongChang 2018 to Beijing 2022, marking the partnership of COC and the Company for four consecutive Olympic cycles.
The company has been a partner of COC since 2009. The Company has joined hands with the Chinese Sports Delegation to compete at over 30 major international events over the past eight years. It meticulously developed a range of different themes for the winning outfit, including a Chinese knot for the Vancouver Winter Olympics, a champion dragon for the London Olympics, a theme of the beauty of China for the Sochi Winter Olympics, and a message of “Go Surprise Yourself” for the Rio Olympics. The Company demonstrated the spirit and appeal of Chinese sport to the world and witnessed the glorious moments of Chinese sport when Chinese athletes received medals on the podium in the company’s winning outfit.
On 28 September 2017, the company became the Official Partner of Sports Apparel for the Organising Committee for the 2022 Olympic and Paralympic Winter Games. The marketing period for the official partners covers multiple international sports events from 2017-2024 administered by the International Olympic Committee and International Paralympic Committee including PyeongChang 2018, Tokyo 2020, Beijing 2022 and Los Angeles 2024.
Olympic sponsorship is the highest level of sports sponsorship. The fact that the company stands out from intense competition to become an official partner of COC again has demonstrated the strength of ANTA Sports as a company, its brand and its products. Being the partner of COC for four consecutive Olympic cycles also makes the company the most committed partner.
Going forward, the company will provide high value-for-money snow and ice gears to meet the demand of the ice and snow population and lower the threshold for their participation. The company will also develop an ice and snow ecosystem – a platform that integrates information, exchange of ideas and education. In addition, ANTA Sports will join forces with the Beijing Organising Committee for Beijing 2022 to launch a series of snow and ice experience events and competitions.
“China’s winter sports are still in the preliminary stage, so ANTA Sports wants to leverage its own strength to encourage more people to participate in the sport and experience its unique appeal. The winter sport market will also see exponential growth with an increase in the winter sport population and China’s consumption upgrade, representing huge potential for the industry and its derivative markets. ANTA Sports has begun the development of this market since 2010. By sponsoring the China winter sport national team and acquiring mature winter sport brands abroad, we are ready to venture into this market. ANTA Sports will strive to promote the development of China’s winter sports and to ignite the country’s passion for the sport,” said Zheng Jie, Executive Director of ANTA Sports and ANTA Brand President.
