ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals.
ANA has launched its first campaign focused on the United States. Titled Welcome to Experience Class, it leverages multimedia content and integrated influencer partnerships. The Japanese airline is using the effort to redefine the meaning of ‘class’, which is believes is deserving of all its passengers.
The push will live on a dedicated microsite and will be amplified through paid digital content, brand and influencer partnerships, public relations, and social media support. Meanwhile, globally-renowned musician, Steve Aoki, will partner with the brand to create a culturally-immersive music experience.
His influence is evident in the first execution from the new campaign, which is a high-energy video introducing the Experience Class concept. Showcasing premium in-flight accommodations and experiences available through Japanese travel, the spot reflects what makes the carrier’s air travel unique.
“Experience Class embodies our belief that the journey is as important as the destination, and our commitment to providing our travellers with an immersive experience from the moment they set foot on the plane,” said Tadashi Matsushita, Head of PR & Communications for the Americas for ANA.
The brand offers international flights from 10 North American destinations including Seattle, Los Angeles, Chicago, San Francisco, Washington DC, Houston, San Jose, New York, Vancouver, and Honolulu. ANA is the only airline which flied from Chicago and New York to Haneda.