ANA Continues Groundbreaking ‘Experience Class’ Campaign

ANA Continues Groundbreaking 'Experience Class' Campaign

Japanese airline ANA demonstrates an ongoing commitment to reaching U.S. audiences with dynamic original content and integrated partnerships – including Scott Eastwood and Steve Aoki – to highlight its renowned five-star service

ANA, a Japanese airline, announced it is continuing its successful U.S. focused marketing campaign, ‘Experience Class.’ This year, the campaign will be bigger and bolder with original digital content, as well as exciting new and continued partnerships, including actor Scott Eastwood and global DJ and producer Steve Aoki. The goal of the campaign is to inspire U.S. travelers to consider Asia as their next travel destination. And, more importantly, to choose ANA – a five-star, ultra-premium airline with unparalleled hospitality and style – as the carrier to take them there.

The ANA campaign re-launch comes at a critical time as airlines are becoming less known for passenger hospitality and more known for discomfort. At the same time, travel to Asia is becoming more popular. In fact, U.S. travel to Asia for vacations and holiday has been on the rise and Asia is one of the most popular overseas destinations for U.S. travelers, behind Europe and the Caribbean. Tokyo was also just named one of the 2017 Best Cities in the World due to its unique mix of ultramodern vibes, historic shrines, forests and status as one of the world’s best destinations for foodies. ANA sets itself apart during this unique cross-section of travel trends with its unshakeable belief that the journey is as important as the destination, and that no matter who you are or where you sit, everyone on an ANA flight is in Experience Class.

“We are thrilled to continue the momentum as we re-launch our Experience Class campaign for the second year. This year we hope to bring to life the authentic culture of Japan and Asia through food, fashion and culture, from the experience onboard our aircrafts to on-the-ground in Asia, because we truly believe the travel experience should be as enjoyable as the exciting destination that awaits,” said Tadashi Matsushita, Head of PR & Communications for the Americas.

“At ANA, we firmly believe that every passenger should feel like a special guest and be treated with the highest regard, no matter which cabin they sit in. We are committed to delivering a premium travel experience to everyone. Through this campaign, and our partnerships with Scott Eastwood and Steve Aoki, we want to celebrate the five-star in-flight journey that only ANA can offer,” said Matsushita.

The Experience Class campaign and content will live on a newly refreshed microsite. While the campaign will end March 31, 2018, the materials will remain visible and available for guests and future travelers to reference long afterwards.

As Japan’s only five-star airline, ANA has established its reputation for superior air travel experiences through its dedication to exceptional customer service and prioritisation of passenger comfort, convenience and safety. ANA has received numerous awards exemplifying this, including being awarded SKYTRAX’s highest 5-Star rating for the fifth consecutive year in 2017 and was once again recognised as the world’s leading airline at the 2017 World Airline Awards hosted by SKYTRAX and named “World’s Best Airport Services” and “Best Airline Staff in Asia.”