Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept.
Aldo has unveiled its new creative direction with a fall 2017 global campaign. Tapping into the notion of community, the push spotlights the #AldoCrew featuring key influencers as well as spans a mix of print, digital, mobile, OOH, social, and in-store advertising channels.
Launching on 27 July, the effort depicts footwear as essential accessories for men and women in pursuit of their passions. Infusing humour, each entry is relatable. The project is supported by stylist, Claudia Hofmann, and fashion photographer, Frederike Helwig.
“Through this playful love concept, we are able to create that sense of connection and personalisation. We want to be an inclusive community that goes beyond fashion. It’s not just about products, but also the individual,” said Daianara Grullon Amalfitano, SVP of Aldo.
The line-up features influencers and models Joanna Halpin, Irina Sharipova, Markel Williams, Daviid Chima, Alex Ghantous, and Jessey Stevens. Also included are DJ, Chelsea Dleah; singer, and actress, Ali Simpson; and fashion and travel blogger, Lindsay Marcella.
The final two influencers involved are artist, Jay Alvarrez, as well as actress and model, Imogen Waterhouse. Founded in 1972, Aldo is an international retailer specialised in fashion footwear and accessories, with more than 2,200 stores in 100 countries.