Founded in 2008, Shein UK is entering Dublin, Ireland premises, assuring a big fashion revolution. Moreover, a few months back, Shein opened its official stores in the UK. Now, Shein Uk expansion is taking a new leap into Europe, the Middle East, and Africa.
After the announcement of its expansion in Cork City, this fast-fashion brand decides to open its next store in Dublin.
What Shein does is generally based on analytical grounds. Likewise, it has taken up this decision after assessing the product growth in Dublin. Irish style is getting popular daily, whether it’s casual outfits or street styles.
By curating this instinct, Shein has decided to establish its EMEA headquarters in Dublin City Centre, Ireland. Moreover, this introduction to local consumers will follow Shein’s strategies and operations. Further, Shein return policy will remain same in all its branches.
Shein dresses and other products have become popular over the years. Interestingly, after Shein’s new slogan, ‘Save Money. Live in Style’ you can buy its product for as little as €2. Not only Shein reviews in the UK but also in other countries has boosted its revenues to a different level.
Shein global head of government relations Leonard Lin said: “I am delighted to launch our EMEA headquarters in Ireland. Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in EMEA – which is one of our most important markets.
“We look forward to contributing to the growth of the local economies and supporting local communities.”
Also, Shein announces to construct 30 new pop-up stores to facilitate Europe, the Middle East, and African consumers.