Founded in 2008, Shein UK is entering Dublin, Ireland premises, while marching ahead with a big fashion revolution. A few months back, Shein opened its official stores in the UK. Now, Shein UK expansion is taking a new leap into Europe, the Middle East, and Africa.

After the announcement of its expansion in Cork City, this fast-fashion brand decided to open its next store in Dublin. As its new European headquarters, the Dublin office will serve as Shein’s strategic IT hub.

Why Shein UK Expansion Is Taking Its Course Towards Dublin

The shein decision about this expansion is only after assessing certain analytics. Firstly, Ireland has a pro-business environment and boosts exponential product growth. These characteristics make it highly favourable for companies, like Shein.

Also, the Irish style is getting popular day by day. Thus, this expansion will only bring a prosperous future for the Shein. In the spirit of this plan, the company will most likely introduce its graduate program in Ireland.

Shein UK


By curating this instinct, Shein has decided to establish its EMEA headquarters in Dublin City Centre, Ireland. Further, Shein’s return policy will remain the same in all its branches.

Shein dresses and other products have become popular over the years. Interestingly, after Shein’s new slogan, ‘Save Money. Live in Style’ you can buy its product for as little as €2. Not only Shein reviews in the UK but also in other countries has boosted its revenues to a different level.

Shein global head of government relations Leonard Lin said: “I am delighted to launch our EMEA headquarters in Ireland. Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region. We look forward to contributing to the growth of the local economies and supporting local communities.”

Also, Shein announced the construction of 30 new pop-up stores to facilitate Europe, the Middle East, and African consumers. Thus, the opening of its Dublin office marks an important milestone, operating as a central hub for the European region.

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