Kewpie Unveils Plant-Based Egg Line

Kewpie, known for its range of egg-based mayonnaise products which your local sushi joint slathers all over your California roll, has announced its new...

Heineken Campaign Breaking Gender Bias

A new campaign from Heineken aims to redress the imbalance implicit in how people talk about football – including players, fans and facts. The...

IdeateLabs repositions Häfele with its new campaign, Let’s Reimagine

IdeateLabs, India's largest independent full-service marketing agency, has conceptualised and executed Let's Reimagine campaign for Häfele, an international brand providing complete home solutions. The...

Renault Miniatures “The Originals”

In December 2021, Renault opened its online merchandising shop, "The Originals Store Renault", featuring miniatures of the brand's most iconic models: R5, 4L, R12...

IKEA and WWF Introduce Seedballs

IKEA teamed up with World Wildlife Fund (WWF) to roll out a new interesting way to help preserve endangered insects. Not only known for...

Mukesh Ambani Plans Bid for UK Retailer Boots

The Indian billionaire Mukesh Ambani, is the biggest shareholder and chairman of retail-to-energy group Reliance Industries. Ambani has revealed his plans to bit for...

Netflix Announces Multi-Film Deal with Studio Colorido

Netflix is co-producing three feature films with Studio Colorido including "Drifting Home", which premieres in September, as it invests more deeply into original anime....

Burger King Fans Can Only Name The Whopper

Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger...

eBay’s Small Business Campaign Celebrates Limitless Possibilities

eBay’s latest work by McCann London, ‘‘There’s a Small Business for That’ focuses on the moment a little hero realises you can shop it...

Uniqlo taps into the energy of London

Uniqlo is tapping into the energy of London. The sustainable clothes model opened the doorways to a brand new retailer on Regent Road final...

Lidl Introduces Store Finder’s Fee

Supermarket chain Lidl has said it will pay a finder's fee to anyone who can find a suitable site for a new store as...

AI-powered marketing drives success

Supercharge Lab tells us why AI-powered marketing drives success and discusses the increasing benefits of incorporating artificial intelligence into business models. Traditional marketing is largely...

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Iceland to launch over-60s discount

The supermarket chain Iceland said it would offer over-60s 10% off every Tuesday to support its older customers through the cost of living crisis. The...
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