General

Tanduay was a winner of The World Branding Forum, Brand of the Year Award last year in November, and since then the brand has...

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been...

Created by Leo Burnett London, the latest UK campaign for McDonald’s features the fast food brand’s distinctive products have been presented in a stripped-back...

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers...

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with...

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit...

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their...

Saint-Gobain is launching its new global brand campaign, "New World", which aims to establish the Group's vision as the worldwide leader in light and...

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware,...

Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven...

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help...

Meta has published a report, in partnership with GroupM. Customer behaviour is changing and the 26-page report, which you can download here, examines the...