In the fast-paced and highly competitive aviation industry, the importance of cultivating a positive brand image and the importance of brand ambassadors as a potent...
Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...
Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its...
As a major step of the brand's reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design head...
Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand's collection, Campbell has...
What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission...
Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...
A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...