Vivo launches a Mobile Photography Contest with National Geographic as part of its initiatives to build a visual content ecosystem
Vivo has announced “VISION+”, a global initiative that will build a visual content ecosystem, reaffirming the brand’s long-term commitment to user-centric design and leadership in mobile photography technology.
The VISION+ ecosystem is composed of the Vivo VISION+ Mobile Photography Awards, launched jointly with National Geographic, along with the Vivo VISION+ Mobile Photography Academy, the Vivo VISION+ Master Class, the Vivo VISION+ Youth Programme, and the Vivo VISION+ Photographers Federation.
Vivo VISION+ centres around “Joy Image” as its core foundation and will form a new visual content ecosystem through initiatives including content co-creation, education and cultural exchanges. The strategy fuses the brand’s product innovation leadership with the evolving needs of smartphone users who view mobile photography as an important part of culture and everyday life.
“The genesis of Vivo VISION+ is derived from the dedication our brand has placed on mobile photography technologies and culture for many years. We aspire to give more people tools of visual self-expression and the opportunity to document highlights in their lives,” said Michael Chang, Vivo’s General Manager of Branding, at the Vivo VISION+ launch event, held at Enjoy Art Museum in Beijing.
“We hope to collaborate on more authentic and personalised content with creators to illustrate our brand culture. These initiatives are an opportunity to educate users on our technological advancements and visual aesthetic exploration.”
Tang Qingliang, Senior Director of Imaging Product, Li Zhuo, Director of Digital Imaging Product, and An Yiran, Manager of Digital Imaging Product, were also in attendance.
At the event, the brand announced a partnership with National Geographic to launch a global mobile photography competition, the Vivo VISION+ Mobile Photography Awards. Global smartphone users will be invited to showcase their photography skills, and outstanding entries will be submitted for international photography awards.
The theme and progress of the contest will be published on the official websites of both parties, and the world’s top photographers, such as Steve McCurry and Michael Halsband, will be invited to partake.
“As an internationally recognised media brand, National Geographic has always embraced the diversity of humanity in order to deliver excellent content. Vivo shares these values, which has resulted in our successful partnership over the years,” Wang Yan, Head of National Geographic Branded Content and Partnership, said at the event.
As early as 2014, the two brands initiated an image co-creation activity to promote the technological advances of mobile photography. Since then, the technology has seen groundbreaking advancements, and this new cooperation will allow the two parties to explore further, she said.
The Vivo VISION+ Mobile Photography Academy is a public photography education initiative, providing an artistic and cultural exchange platform for the masses. At the Academy, photography enthusiasts will learn to discover, understand and convey the creative spirit of mobile photography.
The Vivo VISION+ Mobile Photography Academy will invite world-class photographers to teach master classes to Vivo users and photography enthusiasts. Photographer Xiao Quan, who attended the VISION+ launch event, is one of the participants in this programme. Vivo will conduct the VISION+ Master Class, providing a cultural exchange platform for photographers and users.
The brand will also launch a youth training camp, the VISION+ Youth Programme, for aspiring photographers in colleges and universities. By providing a platform where young people can learn, communicate, create and practice, Vivo will contribute towards cultivating creativity and talent.
The core foundation of the “VISION+ Photographers Federation” is Joy Image, uniting like-minded and excellent photographers around the world. Vivo hopes to collaborate with more creators to explore the limitless possibilities of mobile photography, which will ultimately contribute towards the technological advancements and aesthetic developments of Vivo product design.