Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey’s Top 20, New Services and More

Toys”R”Us today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys”R”Us team has travelled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me Elmo, Zhu Zhu Pets, Hatchimals and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings.

This year’s list is no exception, featuring items from Hatchimals Surprise to PAW Patrol Sea Patroller and more than 20 items available exclusively at Toys”R”Us (cue Luke Skywalker’s Landspeeder). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at

“At Toys”R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys”R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super fun to play with!”

“For 20 years, we’ve provided the Toys”R”Us Holiday Hot Toy List to help aspiring Santas plan their shopping lists even before kids write their wish lists,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us and Babies”R”Us. “If you want to be a hero this holiday, there’s no reason to shop anywhere else. We’ve got the most sought-after toys including FURREAL ROARIN’ IVORY, THE PLAYFUL TIGER, Glimmies Glimtern or Power Wheels Boomerang – and dozens of others that simply can’t be found anywhere else.”

Helping celebrate the 20th anniversary of the Holiday Hot Toy list, gift-givers can find Geoffrey’s Top 20 toys (the best of the best of the list) in-store and online:

  • 3-in-1 Sports Zone from Little Tikes
  • Baby So Sweet 16-Inch Nursery Doll from Toys”R”Us
  • Coco Interactive Guitar from Mattel
  • Doc McStuffins All-in-One Nursery from Just Play
  • Fingerlings from WowWee
  • Glimmies Glimtern from Just Play
  • Hatchimals Surprise from Spin Master
  • Imaginext DC Super Friends Batbot Xtreme from Fisher-Price
  • L.O.L Surprise Big Surprise from MGA Entertainment
  • Nintendo Switch with Gray Joy-Con from Nintendo
  • Of Dragons, Fairies, and Wizards Magical Fairy Wand Fairy Princess Fern from Cepia LLC
  • Oonies Mega Starter Pack from Moose Toys
  • PAW Patrol Sea Patroller from Spin Master
  • Pikmi Pops Surprise! Jumbo Plush from Moose Toys
  • Power Wheels Boomerang from Fisher-Price
  • Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai
  • Project Mc2 Smart Pixel Purse from MGA Entertainment
  • Shimmer and Shine Magical Light-Up Genie Palace from Fisher-Price

Some items are exclusive to Toys”R”Us and certain items are only available from next month.


To download the full Holiday Hot Toy List, product descriptions, images, videos and the brand’s “Kids Play Better” video, visit