Subaru announces a new recycling initiative with TerraCycle


Subaru and TerraCycle expand partnership to offer safe recycling solutions for PPE waste

Subaru of America, Inc., has announced a new recycling initiative to recycle personal protective equipment (PPE) waste in response to the increase in waste due to the COVID-19 pandemic. The new initiative is an expansion of the automaker’s existing recycling collection partnership with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams.

The new collection efforts divert improperly discarded PPE from landfills and incinerators. Subaru will employ TerraCycle’s Zero Waste Boxes to collect disposable masks and gloves across more than 20 offices nationwide, including ports, regional training centres and the automaker’s headquarters in Camden, NJ.

“At Subaru, our commitment to maintaining a safe work environment is as strong as our dedication to protecting and preserving our environment by keeping it clean,” said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc.

“This expansion of our years-long work with TerraCycle allows us to responsibly wear PPE whilst furthering the Subaru Love Promise commitment to reduce landfill trash and engage in smart environmental practices, simply because it is the right thing to do.”

Zero Waste Boxes provide a convenient recycling solution for all types of single-use PPE, which are not recyclable through conventional recycling facilities. By placing Zero Waste Boxes in offices around the country, Subaru employees can responsibly dispose of their protective gear instead of tossing items on the ground.

To properly collect and recycle PPE waste, each participating Subaru corporate location will utilise the following Zero Waste Boxes: Disposable Gloves Zero Waste Box – to recycle vinyl, nitrile, and latex gloves and Disposable Masks Zero Waste Box – to recycle surgical and industrial face masks.

When full, the boxes will be returned to TerraCycle for processing and the collected waste will be cleaned, melted and remoulded to make new products. Disposable masks are typically made from #5 polypropylene plastic and can be turned into a variety of items ranging from reusable shipping pallets to plastic lumber applications. Rubberised disposable gloves are used by rubber manufacturers in low-grade applications for products such as matting.

“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimise human impact on the planet,” said Tom Szaky, TerraCycle Founder and CEO. “By spearheading this initiative to reduce the impact of PPE waste on the environment, Subaru continues to demonstrate their shared commitment to a greener future.”

Through the Subaru Loves the Earth recycling programme, created in partnership with TerraCycle, participating Subaru retailers nationwide use Zero Waste Boxes to encourage customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups, lids, plastic straws, as well as coffee and creamer capsules.

In addition, Subaru encourages customers to further their personal commitments to sustainability by individually collecting these waste streams and bringing them to a local participating Subaru retailer.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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