The Exploratorium wins World Retail Awards 2017 for Store Design of the Year
Owner and operator of the world renowned retail destinations such as Siam Paragon, Siam Center and Siam Discovery as well as main partners and owner of ICONSIAM, the iconic landmark of Thailand’s prosperity by the Chao Phraya River, Siam Piwat has further cemented its position as ‘the Icon of Innovative Lifestyle’ in the retail and real estate business.
The Exploratorium has won the World Retail Awards for Store Design of the Year, another testament to the company’s success in retail business expansion, ushering in new chapter in the history of Thailand’s retail industry by becoming the first and only corporate from Thailand to receive such accolade from this prestigious award show.
In winning the World Retail Awards for Store Design of the Year, Siam Discovery, The Exploratorium not only beat its world class competitors but was also the only Asian mall to rank in the top 10 for the Best Experience Initiative category.
“After having launched our five year policy and investment plan in 2014, Siam Piwat has consolidated its position as the ‘Icon of Innovative Lifestyle’ and aims to incorporate ‘novel experiences that meet the customers’ needs’ in its every core business,” said Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd.
“We understand that the life cycle of retail business has been shortened considerably as some product categories and brands achieve huge popularity for only a limited period of time due to consumers’ continuous search for newness as well as the rise of e-commerce and online shopping. Siam Piwat puts each and every detail into consideration for each and every project. All the projects that have been developed during the past three years follow four key strategic rules to ensure long term success – which is to innovate and stay ahead of others, being customer centric, the Creation of Shared Values and building partnerships,” added Chadatip.
Siam Paragon is a two-time winner of the World Branding Awards, having won in 2015 and 2016 in the “Shopping Centre” category in Thailand.
