Pinterest acquires AI shopping startup ‘The Yes’

Pinterest and The Yes will be adding technology that takes individual consumer targeting to the next level.

Pinterest, The Yes, AI, Social media, Bornstein, Silbermann

Pinterest has acquired AI powered startup ‘The Yes’ for an undisclosed sum. THE YES was founded in 2018 by CEO Julie Bornstein, an ecommerce and fashion industry veteran and CTO, Amit Aggarwal, a tech industry veteran.

Over the past several years, THE YES scaled to provide a personalised daily shopping feed built for each user that learns their style as they shop with hundreds of merchants, including global brands across the fashion spectrum. 

For now, they have put a pin in it. However, the company did say in a statement that it expects the deal to close in the second quarter of 2022.

Upon closing of the transaction, Bornstein will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead shopping vision and strategy across the beloved pinterest app.

“THE YES team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalised for you based on your taste and style,” expressed Silbermann.

“Joining forces with Pintrest to broaden our reach, utilizing such an inspirational platform is an exciting and ideal next step for our team and technology,” added Bornstein.