Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak
With the recent launch of AdventureCats.org’s book, Adventure Cats: Living Nine Lives to the Fullest (Workman Publishing Company, 2017), PetSmart announced a collaboration featuring a curated line of products well suited for this adventurous pet lifestyle, as well as a social campaign with full site takeovers and book giveaways.
Adventure Cats: Living Nine Lives to the Fullest offers readers an array of jaw-dropping photographs, inspiring stories of real-world cats that camp, hike and participate in watersports, along with the how-tos a cat owner needs to expand their adventures with their cat beyond the indoors or the backyard. Laura Moss, co-founder of AdventureCats.org, wrote the new Adventure Cats book as the ideal guide for safely introducing an indoor cat to the great outdoors, including leash training, what to pack, managing wildlife encounters, as well as tips for less adventurous cats with backyard adventures, “catios” and indoor adventurous activities.
The PetSmart-Adventure Cats collaboration will also include two one-day “takeovers” of the PetSmart Instagram account by Adventure Cats, where cats will be featured hiking, camping and sailing, among other outdoor activities.
“I’m an animal writer and active hiker, and I kept coming across more and more people who were leash walking their cats and bringing them along for adventures – whether it was in the backyard or out on the trail,” said Moss, author of Adventure Cats. “I thought that spotlighting these felines would be a great way to challenge negative stereotypes we have about cats being lazy and aloof animals. I’m thrilled to team up with PetSmart to show cat owners new ways they can engage with their pets both indoors and out.”
More than a third of all U.S. households own a cat, and nearly half of all Americans participate in outdoor recreation activities each year, according to the Outdoor Foundation. The Adventure Cats lifestyle aims to merge the two.
“At PetSmart, we love pets and know they make us better people. We want pets and pet parents to enjoy all of life’s cherished moments together and for some that may mean a hike or a canoe trip!” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “Working with Adventure Cats creates an opportunity to foster an even closer bond between pet parents and their cats, whether they’re hiking, paddling or simply relaxing together at a campground.”
To help cats travel, play and relax with maximum enjoyment and ease, PetSmart has curated a special collection of products. You can see the full collection at www.petsmart.com/adventurecats.