Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content
Panasonic Avionics Corporation (Panasonic) has formed an exclusive partnership with M-Biz Global, the world’s largest mobile gaming solutions provider, to deliver a customisable and branded HTML5 games service to its airline partners.
The service will enable airlines to offer passengers fully customisable game graphics as well as the ability to re-label branding assets for over 60 existing games. This enables a highly effective and engaging way to communicate promotions to passengers and creates an opportunity for airlines to drive ancillary revenues through game sponsorships.
Uniquely, Panasonic’s inflight entertainment and connectivity (IFEC) technology will also enable airlines to swap out game assets dynamically and cost effectively during a flight. The games will be uploaded via the airline branded portal on the aircraft without having to download any plugins or applications onto the passengers’ personal devices.
“We are focused on creating and developing partnerships that allow us to enhance the passenger experience and drive new revenue opportunities for our airline customers.” said Scott Scheer, Director, eXTV and Ancillary Services at Panasonic Avionics Corporation.
“Our partnership with M-Biz Global enables us to rapidly deliver fun, compelling games that capture the passengers’ attention while opening new promotion and advertising channels.”
“We have optimized Panasonic’s world-class IFEC systems with fun and entertaining games, one-to-one game competitions, group contests, rewards and viral through social media features,” added Hyong Kim, President of M-BIZ Global. “These will all be delivered through ‘skinnable’ HTML5 games, and we believe the branded content within them will achieve higher engagement, click-throughs and conversions with users helping airlines drive passenger engagement, brand loyalty and ancillary revenues.”