Ogilvy PR’s McDonald Nabs Lifetime Fellowship Title

The industry honour was afforded her by the International Association for the Measurement and Evaluation of Communications Marion McDonald who is Managing Director, Strategy &...

Honda Picks Up Game with Ridgeline Super Bowl Debut

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

Honda Launches #WhatLiesBeyond Video Campaign

Five-episode series will promote a 2018 model-year announcement American Honda has launched a five-video series intended to drive excitement surrounding the autumn global unveiling of...

How The World Shops Cross-border

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

Coors Light Sponsors Outside Television Push

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

Waitrose launches its own-brand compostable coffee capsules

Waitrose saves millions of capsules from landfill with its home compostable alternative In a supermarket first, Waitrose will start replacing coffee capsules with a home...

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

Hampton Inn by Hilton Graces Kennesaw Backdrop

Hampton Inn by Hilton has extended its presence into Kennesaw, Georgia; the property will be operated by Commonwealth Hotels. Hampton Inn Atlanta Kennesaw has launched...

MTV Went Black & White For The 1st Time On Martin...

Shares Artist, Politician and Audience Perspectives on Race Through New Initiative #TheTalk. MTV this week announced an expansion of its Look Different anti-bias campaign called...

Getty Images Collaborates with Instagram to Launch Photography Grant for Photographers...

Three winners will receive US$10,000 each, mentorship from a world-class Getty Images photographer and will be featured at the Photoville photography festival in New...

Publicitas Rolls Out Video and Mobile Formats

With 125 years in the business, the firm will use the launch to continue empowering clients to remain at the forefront of advertising technology International...

Volvo Rolls Out Global Small Car Strategy

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Kopi Kenangan, store, stores, MURI, record, Brand of the Year

Kopi Kenangan Opens 26 Stores in One Week

Brand of The Year, Kopi Kenangan, a non-franchise F&B company with the fastest growing New Retail concept in Indonesia, continues to work on its...
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