Newell Brands—home to Yankee Candle and other home fragrance line, has launched a new brand called Friday Collective. The new range of scented candles are said to channel optimism and joy with vibrant colours and unexpected fragrance combinations.
“Traditionally we think about lighting a candle as a meditative act, a way to wind down,” said Lisa McCarthy, president, home fragrance at Newell Brands.
“We wanted to rethink that and create candles that were energising and uplifting. We hope our candles will set a different tone, and the anticipation of the weekend is the perfect way to capture that idea.” She added.
With “experience-driven” fragrances and a vibrant aesthetic, Friday Collective products are inspired by the anticipation one feels when thinking about the weekend.
Featuring a premium soy wax blend, natural fibre wicks and essential oils, the range includes bold, iridescent new candles split into four collections grouped by scent profile: Let’s Party; Lowkey Hype; Kickstart The Hustle; and Joy Of Missing Out. Additional scents will be added to the line starting in September, according to Newell.
Friday Collective is now available in select fragrances in 7.8oz single wick (MSRP: $15.99) and 13.5oz 3-wick candles (MSRP: $20.99), online at FridayCollective.com and Walmart.com. The range will be available in stores and online at Walmart, Bed Bath & Beyond, Meijer, Amazon, and Target in the coming months.