New York & Company to Double Eva Mendes Business

Eva Mendes

Mendes collection is expanding to 24 additional Shop-in-Shops and six new store locations

New York & Company, the speciality U.S. retailer, said that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. In addition, six New York & Company stores will be opening in the upcoming months, all offering an extended assortment of Eva’s eponymous collection.

One of the newest New York & Company locations is centred in one of Miami’s most iconic shopping centres, Dadeland Mall. The store has just opened and hosted Eva and some of Miami’s most loyal customers at the Grand Opening yesterday.

“It is such a thrill to open more stores, especially in the Miami Area,” said Eva. “I was born in Miami, so this city has always been dear to me.”

Eva’s newest collection—and largest yet—includes over 100 pieces ranging from apparel and shoes to handbags and jewellery.

“We marked an extraordinary milestone with Eva this past year, achieving over $50 million in sales, with a goal to reach over $100 million in the near term,” explains Greg Scott, CEO of New York & Company. “Eva has been a fantastic partner and I’m excited to see how this expansion will impact Eva’s fans. By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands.”

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centres, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

The brand operates over 400 stores across the United States.