New Vodafone Customer Campaign Goes Live


First UK mobile operator to abolish roaming charges in 40 destinations

Vodafone is launching the first phase of its new campaign to give customers more of what they want to help them live their lives, uninterrupted. The changes were based on customers’ feedback.

As a start, roaming charges are abolished in 40 destinations and Vodafone customers roam as if they were at home in more destinations than with any other UK network. Currently Vodafone provides 4G roaming in 117 destinations worldwide, making it UK’s best roaming network.

Flexible upgrades are introduced and customers can now upgrade to a new phone after only six months. The new monthly plans offer customers more data so they can stream to their hearts’ content while several new products that will make life easier and safer for those running UK small businesses.

A new artificial intelligence (AI) chatbot, TOBi, will help speed up online queries. TOBi is UK mobile industry’s first artificial intelligence chatbot and it can handle a range of queries from phone troubleshooting to order tracking. TOBi can also seamlessly hand over to a web chat advisor if needed. TOBi is already available to some customers through Vodafone’s online web chat service and, later this month, will also be available through the My Vodafone app.

And because it is sometimes better to speak to a person, the company is already recruiting thousands of UK call centre staff.

“Customers have told us they want us and the rest of the industry to change. They want life to be simpler and for us to remove the things which make life stressful so they can live their lives, uninterrupted by these concerns. Our new programme will do that over the next few years and will prove our commitment to letting our customers talk, text or stream for a great price, wherever in the world they may be,” comments Nick Jeffery, Vodafone UK CEO.