Netflix launches first games on smartphones

Netflix is launching its first games worldwide as it seeks to break into the game subscription market.

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The global streaming giant, Netflix, will roll out updates to its app on Android smartphones, showing that games are now available for download, as the brand stretches into the gaming industry.

To start their venture into the beloved world of gaming, the company has curated five mobile games that will be included for Netflix subscribers.

The company is promising more to come – with no adverts in the game and no in-app purchases like those common in other mobile games.

Of the five games launching with the service, two are related to Netflix’s phenomenally popular ‘Stranger Things’ original series. Listed below are the first five games the company plan to release:

  • Stranger Things: 1984
  • Stranger Things 3: The Game
  • Card Blast
  • Teeter Up
  • Shooting Hoops

“While this is just the beginning of a long journey, we’re excited to provide a gaming experience that is differentiated from what is available today – exclusive mobile games with no ads, no in-app payments, included with your Netflix membership,” the company said.

While the initial games have relatively simple graphics and casual gameplay, Netflix says it is in very early stages, but plans to eventually create games “for every kind of player”.

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“Whether you’re craving a casual game you can start from scratch, or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” wrote Mike Verdu, the company’s head of game development.

Mr Verdu was a major hire for Netflix, having worked at games giant EA and later at Facebook, where he worked on augmented and virtual reality.

The release is only for Android phones and tablets at present. Netflix said that games would come to iOS devices “in the coming months”.