John Cena stars in Mtn Dew’s Super Bowl spot that gives fans the chance to win one million dollars
Mtn Dew will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavour offering in more than a decade – in a thirty-second in-game advertisement during Super Bowl LV on 7 February.
The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW twist – highlighted by the opportunity for one lucky fan to cash in on a life-changing prize of US$1/£736k dollars by counting the correct number of bottles appearing in the spot. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavour to fans nationwide.
“This year, we’re bringing our newest flavour, Major Melon, to the Super Bowl and we’re pushing creative boundaries in a way that puts fans at the core of the concept,” says Nicole Portwood, Vice President, Marketing, Mtn Dew. “We’re excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes the flavour to the extreme.”
The commercial, which will air during the first half of the big game, takes fans to the extreme – as the brand introduces the wacky world of Major Melon featuring hundreds, thousands, maybe even millions of Mtn Dew Major Melon bottles. Fans will have to watch the commercial closely – or maybe even multiple times – for a chance to win big, because the first person to correctly count and Tweet the exact number of Major Melon bottles in the ad could win US$1m/£736k dollars.
“I’ve been a DEW drinker for many years, so I was beyond excited to get the call to be a part of the Mtn Dew Major Melon Super Bowl commercial,” says John Cena, actor, WWE Superstar and television host. “Commercials play an important role during the big game and I have a feeling, fans are going to go nuts for this one. The Mtn Dew Major Melon commercial is truly a life-changing opportunity for one lucky fan.”
Fans can tune in during the big game to watch the premiere of the Major Melon commercial and will have three attempts to give counting Major Melon bottles their best shot. Who knows, they could become a millionaire.