McAfee’s Launches Enhanced Consumer Security Lineup

McAfee Consumer family

McAfee’s offerings deliver on its vision to protect what matters most to consumers

McAfee today launched its newest consumer security lineup with additional features designed to better address the threats today’s connected users face. Building on the recently announced next-generation anti-malware engine, McAfee’s core security suite – which includes McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe – now delivers even more efficient and effective protection from digital threats as the engine’s cloud-based behavioural analytics and machine learning capabilities expand.

Additionally, McAfee is advancing its capabilities to deliver on the vision of protecting what matters most to its customers in three key areas: connected devices in the home, online safety for kids, and online privacy. In the wake of recent consumer breaches, these new innovations now available within McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect are needed more than ever to help protect consumers.

Savvy cybercriminals continue to seek new ways to intercept consumers’ sensitive data for their personal gain. Per the McAfee Labs Threat Report: June 2017, total ransomware has grown 59% in the past four quarters to 9.6 million samples, and total mobile malware has grown 79% in the same time to 16.7 million samples. This rise underscores the need for consumers to use security solutions that keep pace with the latest threats including protection from zero-day malware and ransomware.

“People intuitively know they need security software to help keep them safe online, but for them to install and keep it activated, it must work well without adversely impacting device performance,” said John Giamatteo, executive vice president, consumer business group, McAfee. “McAfee’s vision is to protect everything that matters to consumers with solutions that go beyond traditional anti-virus protection for PCs and mobile devices. With our expanded lineup, we’re delivering security solutions that meets the needs of today’s digital lifestyle.”

Key features and enhancements include Better Anti-Malware Protection, Redesigned User Interface, and Android Enhancements.

Through the years, McAfee has continued to innovate in the consumer security space. In the past, security was primarily limited to anti-virus software on the PC, which was the main attack surface. Today, in addition to cross-device security products, McAfee’s expanded offering helps consumers protect what is most important to them. For some people, this means protecting connected devices in their homes, for others, it’s ensuring children are protected from unsuitable online content and still others prioritise solutions that deliver privacy when on the go.

With a robust offering and customer-centric approach, McAfee continues to deliver on its commitment to helping consumers connect with confidence.