L’Oréal Paris celebrates 20 years of cinema and beauty in Cannes


Brand is Official Beauty Partner

Marking its second decade as the official Cannes beauty partner, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in film with six of its ambassador actresses. The brand also opens its Pop up Boutique to all festival goers and gives the world the first red carpet beauty looks under the new creative direction of Val Garland, Global Makeup Director. This edition also welcomes the new L’Oréal Paris Global spokesperson, the young and accomplished actress Elle Fanning, who made her debut on the red carpet on 17 May 2017.

From 17 May 2017 to 22 May 2017, L’Oréal Paris lights up the big screen with the L’Oreal Paris Outdoor Cinema on Martinez Beach which will be open to the general public.

From the opening night with Julianne Moore on the evening of 17 May 2017, every evening will feature a different L’Oréal Paris actress. This includes new global ambassador Elle Fanning who will introduce her iconic film choices to the public until 22 May 2017. These special free screenings start at 9pm every night. Other actresses are Susan Sarandon, Aishwarya Rai, Andie MacDowell and Eva Longoria.

L’Oréal Paris reaffirms its commitment to diversity and to cinema by continuing to promote exceptional talent and women from all corners of the globe. Besides Elle Fanning, Deepika Padukone, the Bollywood star, Guan Xiaotong, the 19-year-old Chinese acting sensation and Wotan Wilke Möhring, the German-born actor will make their festival debut for the brand. The Angolan-born model, Maria Borges, will also represent L’Oréal for the first time at this 70th edition.

The World Branding Forum is an official media partner of Cannes Lions.

L’Oréal is a Global winner of the 2016-2017 World Branding Awards in the Health & Beauty – Cosmetics category and Global winner of 2014-2015 World Branding Awards in the Beauty – Personal Care category.