LG Electronics Ad Features Busy Phillips in Real #MomLife

Comedic Video Series Takes on Stigmas of ‘Picture Perfect’ Parenting, Empowering Moms to Embrace Life’s Messes with the Help of the LG SideKick Pedestal Washer

LG Electronics USA is bringing its “Life’s Good” mantra to the small screen with a new video series starring actress and mom, Busy Philipps. The digital shorts, titled “Real #MomLife,” explore the various, and often comedic ‘life hacks’ Philipps employs to master motherhood, including one of her favorites: the LG SideKick washing machine, which helps her tackle small loads of laundry that are a big deal and can’t wait.

“Moms today feel so much pressure to live a picture-perfect life and that’s just not realistic, which is why I loved teaming up with LG to encourage moms to embrace the messy moments life throws at us and enjoy them,” said Philipps.

“Having a product like the LG SideKick, a second washing machine that works with my front-load LG washer, definitely makes those messy moments more manageable,” added Phillips.

“Whether it’s my sweaty gym clothes – which have earned me the loving nickname ‘sweat monster’ by my kids – or my daughter’s favourite princess dress that I wash 10 times a week, the LG SideKick lets me quickly wash these specialty items that I need right away without having to wait for big loads to pile-up,” Philipps continued.

LG SideKick – Making Real #MomLife Moments Good

For decades, LG has been helping households across the U.S. take on imperfect, real life moments with innovations that are there for them when they need it most. When it comes to laundry, life can get really messy, which is why LG was the first to introduce a two-in-one washing machine system featuring the innovative LG SideKick Pedestal Washer. This mini washer, discretely designed within a pedestal drawer sits below an LG front-load washer and is perfect for washing small loads that are a big deal and can’t wait. The one-cubic-foot washer can wash three to four pounds of laundry per cycle, including intimates, delicates and active wear, operating simultaneously or independently with the LG front-load washer, so users have the option of washing two loads at once. Consumers can upgrade their new or current laundry room with the LG SideKick as it is compatible with LG front-load washers as far back as 2009.

And while babysitters, car batteries and the weather might not be the most reliable in mom’s world, when it comes to home appliances, LG continues to rank highest in consumer satisfaction and reliability. In fact, LG just achieved the number one spot in the coveted American Customer Satisfaction Index, marking its third consecutive year leading in reliability, features and performance. LG also earned the highest reliability rankings in front-load washing machines and high-efficiency top-load washing machines, as well as in both electric and gas dryers by a leading U.S. consumer products publication. Adding to this expansive list of accolades, this year LG received more J.D. Power Customer Satisfaction Awards for kitchen and laundry appliances than any other manufacturer.