Name Change to Better Communicate its Mission of Delivering Hope and Dignity
Delivering Good is the new name for the U.S. charity formerly known as K.I.D.S./Fashion Delivers. For 32 years, the charity has helped millions of kids, adults and families affected by poverty and disaster resulting in over US$1.6/£1.24 billion of donated product that has been distributed through a network of community partners. In 2016, nearly 400 companies donated millions of new apparel, accessories, shoes, home furnishings, toys, books and other useful items, distributed by more than 500 community partners to people in need.
The name change reflects both new and continuing efforts to fight poverty and tragedies through the gift and delivery of new products. The models for helping others are changing nationwide and worldwide and the relaunch will allow Delivering Good to better communicate its mission of delivering hope and dignity to people in need through community nonprofit partners.
“As our charity has evolved, we wanted to have a name and brand that could be embraced by our product donors, our financial donors, our community partners and the broader audience of consumers,” said Allan Ellinger, Board Chairman. “Our programmes are expanding to include donations and drives by children, company employees, community groups and more. Recently in Los Angeles, our staff was on the ground Delivering Good by personally handing out sandwiches and new socks to homeless men and women. At the other end of the spectrum, we have brands like BOBS from Skechers, who are Delivering Good by donating 8.4 million pairs of children’s shoes over the past six years, with another million pairs this year.”
The name change will be complete on 7 June 2017 when the new website will go live as part of the charity’s Women of Inspiration Luncheon in New York City. The charity’s current website will provide updates on the renaming progress until the switch on 7 June 2017. Helping to celebrate the milestone will be the luncheon honourees, fashion designer Tracy Reese, Gaye Dean of Target and Lana Todorovich of Ralph Lauren.