Korn frontman Jonathan Davis has announced the launch of his new pet brand, Freak On A Leash. Announcing the news on Instagram, Davis said that the products were created as a “homage to the horror and rock music we love”.

“The first collection, designed exclusively by me, contains all custom products made with high-quality gunmetal hardware, leather, nylon, and plushies that will set your pet apart from the pack,” he wrote.

The brand has partnered with festival promoter Danny Wimmer Presents and non-profit Take Me Home to offer an early merchandise preview at Aftershock festival in Sacramento, California on Saturday (October 8).

Davis shared that the first 100 fans attending the festivals to purchase Freak On A Leash merch at the Take Me Home tent will receive a wristband to meet him in person that day, with a portion of proceeds going towards the charity.

The worldwide launch is set for October 28, while fans can sign up for updates via the website.

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