Jif joins a bigger cultural conversation around the most influential music genre of the 21st century – hip hop In early 2020, Jif peanut butter hijacked the internet’s longest-standing debate: Jif vs. Gif. This year, the peanut butter brand is joining an even bigger cultural conversation around the most influential music genre of the 21st … Continue reading Jif partners with Ludacris to open listeners’ minds with The Lil Jif Project