Inspired by Iceland, known for its quirky campaigns and warm humour, has today launched a unique challenge via the ‘Inspired By Iceland’ website for tourists around the world
Harnessing the island’s tough language, which is notoriously difficult to learn, Inspired by Iceland has released what it claims to be ‘The Hardest Karaoke Song in the World‘ and are encouraging people to watch it and have a go themselves.
The song, performed by Icelandic comedian Steindi Jr shows him in a variety of beautiful spots in Iceland including on top of mountains and next to glacial waterfalls. The lyrics and performance of the comical film pokes fun at common Icelandic stereotypes including the Icelandic love for wool and their iconic ring road.
The humorous song makes use of everyday Icelandic words along with some more obscure words and phrases. Since Iceland was first settled in 874, only about one million people have ever spoken the Icelandic language.
The video has been released as part of Iceland’s new marketing initiative the A-Ö of Iceland, the Icelandic equivalent of an A-Z guide, which uses the 32 letters of the Icelandic alphabet, ending in ‘Ö’. The aim of the initiative is to harness the uniqueness of the Icelandic language to highlight the diversity and breadth of Iceland and to encourage visitors to go further and learn more.
“We are always looking for ingenious ways to inspire visitors to engage with more aspects of our country and our seven regions. We have launched our new A-Ö campaign to explore our island using our unique language and alphabet. We know Icelandic is difficult to pronounce but through our karaoke film we wanted to encourage visitors to have a go and also show the world we are not afraid to laugh along,” said Inga Hlín Pálsdóttir, Director, Visit Iceland.