The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages in the world, there are none that share the same sound or pronunciation. 

For monolinguists, learning new sounds and patterns can be challenging as they’ve never had to pronounce them before. Additionally, a 2018 MIT study suggests that the best time to learn a language is before the age of 10 to achieve at least native proficiency. 

When it comes to pronunciations, brand names may not necessarily be pronounced the way they’re spelt, just like words like Worcestershire and Leicester. To identify the correct way to pronounce luxury brands and brand names, it’s imperative to recognise their country of origin for better linguistic cues.

Leicester on a map

For instance, take the word ‘tomato’. Tomato can be pronounced as toh-mah-toe or toe-mae-toe, and while there is no right and wrong, brands are often tied closely to their native language. 

With that said, mispronouncing a brand’s name may change its entire meaning, especially for non-English words. Brush up on your brand knowledge and learn how to pronounce these brand names correctly to show your expertise.

How To Pronounce These International Brand Names

1. A’Pieu

How to pronounce A’Pieu correctly: Ah-pyoo


How to pronounce ASUS correctly: Ay-suss

3. Audi

How to pronounce Audi correctly: Ow-dee

4. Axiata

How to pronounce Axiata correctly: Ak-zee-ah-tah

5. Balmain

How to pronounce Balmain correctly: Bahl-mahn

6. Beiersdorf

How to pronounce Beiersdorf correctly: Bei-ers-dorph

7. Buick

How to pronounce Buick correctly: Byue-ik

8. Burberry

How to pronounce Burberry correctly: Beh-beh-ry

9. Bvlgari

How to pronounce Bvlgari correctly: Buhl-guh-ree

10. Cartier

How to pronounce Cartier correctly: Kar-tyey

11. Chanel

How to pronounce Chanel correctly: Shah-nel

12. Chevrolet

How to pronounce Chevrolet correctly: Shev-ro-lay

13. Chopard

How to pronounce Chopard correctly: Shop-arr

14. Christian Louboutin

How to pronounce Christian Louboutin correctly: Kris-tyah loo-boo-tan

15. Cointreau

How to pronounce Cointreau correctly: Kwan-troh

16. Comme des Garçons

How to pronounce Comme des Garçons correctly: Comb-day Gar-sohn


How to pronounce COSRX correctly: Kos-ar-ex

18. Dolce & Gabbana

How to pronounce Dolce & Gabbana correctly: Dol-chay eh Ga-ban-eh

19. Estée Lauder

How to pronounce Estée Lauder correctly: Ehs-tay lau-der

20. Fjällräven

How to pronounce Fjällräven correctly: Fee-el rareven

21. Ferrero Rocher

How to pronounce Ferrero Rocher correctly: Feh-reh-roh Roh-shay

22. Genting Group

How to pronounce Genting Group correctly: Gern-ting Groop

23. Givenchy

How to pronounce Givenchy correctly: Zhee-von-she

24. Godiva

How to pronounce Godiva correctly: Go-dee-vuh

25. Harrods

How to pronounce Harrods correctly: Har-ruhds

26. Heineken

How to pronounce Heineken correctly: Hy-nuh-kuhn

27. Hermès

How to pronounce Hermès correctly: Er-mess

28. Hoegaarden

How to pronounce Hoegaarden correctly: Hoo-gar-den

29. Huawei

How to pronounce Huawei correctly: Hwa-way

30. Hublot

How to pronounce Hublot correctly: Oo-blow

31. Hyundai

How to pronounce Hyundai correctly: Hun-day

32. IKEA

How to pronounce IKEA correctly: Ih-kay-ah

33. Jean Paul Gaultier

How to pronounce Jean Paul Gaultier correctly: Zhon Paul Go-tee-ay

34. Keurig

How to pronounce Keurig correctly: Keer-ech

35. Laneige

How to pronounce Laneige correctly: La-ne-jeu

36. L’Occitane

How to pronounce L’Occitane correctly: Lox-ee-tahn

37. Louis Vuitton

How to pronounce Louis Vuitton correctly: Loo-ee Vwee-tton

38. Mattel

How to pronounce Mattel correctly: Muh-tell

39. Michelin

How to pronounce Michelin correctly: Mih-shuh-lan

40. Mont Blanc

How to pronounce Mont Blanc correctly: Mon-blank

41. Moschino

How to pronounce Moschino correctly: Mos-key-no

42. Nestlé

How to pronounce Nestlé correctly: Nes-lay

43. Nike

How to pronounce Nike correctly: Nai-key

44. Nutella

How to pronounce Nutella correctly: New-tell-uh

45. Ogilvy

How to pronounce Ogilvy correctly: Oh-geel-vee

46. Peugeot

How to pronounce Peugeot correctly: Peoh-zhoh

47. Pierre Cardin

How to pronounce Pierre Cardin correctly: Pee-air car-dohn

48. Porsche

How to pronounce Porsche correctly: Por-schuh

49. Renault

How to pronounce Renault correctly: Ren-oh

50. Schwarzkopf

How to pronounce Schwarzkopf correctly: Shwartz-kof

51. Sime Darby

How to pronounce Sime Darby correctly: Sime Dar-bee

52. SK-II

How to pronounce SK-II correctly: As-kay Two

53. Sulwhasoo

How to pronounce Sulwhasoo correctly: Suhl-ha-soo

54. Tag Heuer

How to pronounce Tag Heuer correctly: Tag hoy-ah

55. The Saem

How to pronounce The Saem correctly: The-sem

56. Tissot

How to pronounce Tissot correctly: Tee-saw

57. Twinings

How to pronounce Twinings correctly: Twy-nings

58. Uniqlo

How to pronounce Uniqlo correctly: Yoo-nee-glo

59. Versace

How to pronounce Versace correctly: Ver-sarch-eh

60. Yves Saint Laurent

How to pronounce Yves Saint Laurent correctly: Eve San Lo-rah

Luxury shopping brands

Why Certain Brand Names Are Difficult To Pronounce

According to Leverage EDU, the most difficult languages to learn are Mandarin, Arabic, Telugu, Japanese, Polish, Turkish, Russian, Vietnamese, Finnish, and Korean. This is because these languages focus on tones and tough pronunciations, compared to phonetics and vowels.

In comparison, English speakers will find it easier to gain proficiency in Dutch, Norwegian, Italian, French, Spanish, and Portuguese. As these languages share common English words – albeit with different meanings – its mastery is achievable. 

Pronouncing brand names accurately may take time and practice, but once you’ve gained proficiency, the language barriers will come down. Even if you’re older than 10 years old, learning a new language is a formidable achievement – be it from a different country, sign language, or even programming language.

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