How to Pronounce Brand Names Correctly: 60 International Brands

    How to pronounce brand names - Louis Vuitton

    The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages in the world, there are none that share the same sound or pronunciation. 

    For monolinguists, learning new sounds and patterns can be challenging as they’ve never had to pronounce them before. Additionally, a 2018 MIT study suggests that the best time to learn a language is before the age of 10 to achieve at least native proficiency. 

    When it comes to pronunciations, brand names may not necessarily be pronounced the way they’re spelt, just like words like Worcestershire and Leicester. To identify the correct way to pronounce luxury brands and brand names, it’s imperative to recognise their country of origin for better linguistic cues.

    Leicester on a map

    For instance, take the word ‘tomato’. Tomato can be pronounced as toh-mah-toe or toe-mae-toe, and while there is no right and wrong, brands are often tied closely to their native language. 

    With that said, mispronouncing a brand’s name may change its entire meaning, especially for non-English words. Brush up on your brand knowledge and learn how to pronounce these brand names correctly to show your expertise.

    How To Pronounce These International Brand Names

    1. A’Pieu

    How to pronounce A’Pieu correctly: Ah-pyoo

    2. ASUS

    How to pronounce ASUS correctly: Ay-suss

    3. Audi

    How to pronounce Audi correctly: Ow-dee

    4. Axiata

    How to pronounce Axiata correctly: Ak-zee-ah-tah

    5. Balmain

    How to pronounce Balmain correctly: Bahl-mahn

    6. Beiersdorf

    How to pronounce Beiersdorf correctly: Bei-ers-dorph

    7. Buick

    How to pronounce Buick correctly: Byue-ik

    8. Burberry

    How to pronounce Burberry correctly: Beh-beh-ry

    9. Bvlgari

    How to pronounce Bvlgari correctly: Buhl-guh-ree

    10. Cartier

    How to pronounce Cartier correctly: Kar-tyey

    11. Chanel

    How to pronounce Chanel correctly: Shah-nel

    12. Chevrolet

    How to pronounce Chevrolet correctly: Shev-ro-lay

    13. Chopard

    How to pronounce Chopard correctly: Shop-arr

    14. Christian Louboutin

    How to pronounce Christian Louboutin correctly: Kris-tyah loo-boo-tan

    15. Cointreau

    How to pronounce Cointreau correctly: Kwan-troh

    16. Comme des Garçons

    How to pronounce Comme des Garçons correctly: Comb-day Gar-sohn

    17. COSRX

    How to pronounce COSRX correctly: Kos-ar-ex

    18. Dolce & Gabbana

    How to pronounce Dolce & Gabbana correctly: Dol-chay eh Ga-ban-eh

    19. Estée Lauder

    How to pronounce Estée Lauder correctly: Ehs-tay lau-der

    20. Fjällräven

    How to pronounce Fjällräven correctly: Fee-el rareven

    21. Ferrero Rocher

    How to pronounce Ferrero Rocher correctly: Feh-reh-roh Roh-shay

    22. Genting Group

    How to pronounce Genting Group correctly: Gern-ting Groop

    23. Givenchy

    How to pronounce Givenchy correctly: Zhee-von-she

    24. Godiva

    How to pronounce Godiva correctly: Go-dee-vuh

    25. Harrods

    How to pronounce Harrods correctly: Har-ruhds

    26. Heineken

    How to pronounce Heineken correctly: Hy-nuh-kuhn

    27. Hermès

    How to pronounce Hermès correctly: Er-mess

    28. Hoegaarden

    How to pronounce Hoegaarden correctly: Hoo-gar-den

    29. Huawei

    How to pronounce Huawei correctly: Hwa-way

    30. Hublot

    How to pronounce Hublot correctly: Oo-blow

    31. Hyundai

    How to pronounce Hyundai correctly: Hun-day

    32. IKEA

    How to pronounce IKEA correctly: Ih-kay-ah

    33. Jean Paul Gaultier

    How to pronounce Jean Paul Gaultier correctly: Zhon Paul Go-tee-ay

    34. Keurig

    How to pronounce Keurig correctly: Keer-ech

    35. Laneige

    How to pronounce Laneige correctly: La-ne-jeu

    36. L’Occitane

    How to pronounce L’Occitane correctly: Lox-ee-tahn

    37. Louis Vuitton

    How to pronounce Louis Vuitton correctly: Loo-ee Vwee-tton

    38. Mattel

    How to pronounce Mattel correctly: Muh-tell

    39. Michelin

    How to pronounce Michelin correctly: Mih-shuh-lan

    40. Mont Blanc

    How to pronounce Mont Blanc correctly: Mon-blank

    41. Moschino

    How to pronounce Moschino correctly: Mos-key-no

    42. Nestlé

    How to pronounce Nestlé correctly: Nes-lay

    43. Nike

    How to pronounce Nike correctly: Nai-key

    44. Nutella

    How to pronounce Nutella correctly: New-tell-uh

    45. Ogilvy

    How to pronounce Ogilvy correctly: Oh-geel-vee

    46. Peugeot

    How to pronounce Peugeot correctly: Peoh-zhoh

    47. Pierre Cardin

    How to pronounce Pierre Cardin correctly: Pee-air car-dohn

    48. Porsche

    How to pronounce Porsche correctly: Por-schuh

    49. Renault

    How to pronounce Renault correctly: Ren-oh

    50. Schwarzkopf

    How to pronounce Schwarzkopf correctly: Shwartz-kof

    51. Sime Darby

    How to pronounce Sime Darby correctly: Sime Dar-bee

    52. SK-II

    How to pronounce SK-II correctly: As-kay Two

    53. Sulwhasoo

    How to pronounce Sulwhasoo correctly: Suhl-ha-soo

    54. Tag Heuer

    How to pronounce Tag Heuer correctly: Tag hoy-ah

    55. The Saem

    How to pronounce The Saem correctly: The-sem

    56. Tissot

    How to pronounce Tissot correctly: Tee-saw

    57. Twinings

    How to pronounce Twinings correctly: Twy-nings

    58. Uniqlo

    How to pronounce Uniqlo correctly: Yoo-nee-glo

    59. Versace

    How to pronounce Versace correctly: Ver-sarch-eh

    60. Yves Saint Laurent

    How to pronounce Yves Saint Laurent correctly: Eve San Lo-rah

    Luxury shopping brands

    Why Certain Brand Names Are Difficult To Pronounce

    According to Leverage EDU, the most difficult languages to learn are Mandarin, Arabic, Telugu, Japanese, Polish, Turkish, Russian, Vietnamese, Finnish, and Korean. This is because these languages focus on tones and tough pronunciations, compared to phonetics and vowels.

    In comparison, English speakers will find it easier to gain proficiency in Dutch, Norwegian, Italian, French, Spanish, and Portuguese. As these languages share common English words – albeit with different meanings – its mastery is achievable. 

    Pronouncing brand names accurately may take time and practice, but once you’ve gained proficiency, the language barriers will come down. Even if you’re older than 10 years old, learning a new language is a formidable achievement – be it from a different country, sign language, or even programming language.