Himalaya Men and Royal Challengers Bangalore Co-create India’s First Facewash for Men


The Himalaya Drug Company launched Himalaya Men Active Sport Face Wash through association with Royal Challengers Bangalore

Himalaya Men Active Sport Face Wash is a specialised product that has been developed based on insights from the RCB players and consumers across the country on their specific skin care needs. The 3-Herb Complex formulation of the Active Sport Face Wash comprising of Orange, Mint and Red Ginseng deeply cleanses skin by removing oil, sweat and dirt.

Rajesh Krishnamurthy, Business Head – Personal Care at The Himalaya Drug Company said, “Men’s grooming market is expected to grow at a CAGR of 20% in the next 4 years with men’s face wash being the fastest growing category. Himalaya Men Active Sport Face Wash is one of the most exciting launches of 2017 for us. Consumer research highlighted that men who lead an active lifestyle prefer a natural and herbal face care product that can address skin issues caused from profuse sweating, excessive exposure to sun and dirt.
Being India’s No. 1 face wash company with a trusted problem-solving equity, we wanted to lead in creating the first herbal product that could address such specific concerns. Having been associated with team RCB for over a year now, we explored the idea of extending our partnership to co-create India’s first-ever face wash that caters to the skin care needs of men with active lifestyle.”

Amrit Thomas, Chairman, Royal Challengers Bangalore said, “Our ambition for RCB is to be the boldest T20 team in the world and we are very excited to be working with partners who mirror our philosophy through their products and innovation. Himalaya Men Active Sport Face Wash is a breakthrough product that the Himalaya team has co-created with us. We hope it finds strong resonance amongst sportsmen who lead the most active lifestyle.”

Ashwani Gandhi, Category Manager, Himalaya Men (Consumer Product Division), The Himalaya Drug Company added, “Sportsmen today care about grooming as much as they do about their performance and fitness. Therefore, face wash especially designed for them made complete sense. The features of the product like a masculine fragrance, stronger cleansing action, long lasting freshness and the Red colour, which is team RCB’s colour, will surely resonate with people who have an active lifestyle.

The launch will be supported by a 360-degree marketing campaign including launch of the Himalaya Men website that will engage consumers with exciting contests and gratifications.”

The new Himalaya Men Active Sport Face Wash is the fourth variant in Himalaya Men’s product bouquet. The other three face washes include Himalaya Men Pimple Clear Neem Face Wash, Himalaya Men Intense Oil Clear Lemon Face Wash and Himalaya Men Power Glow Licorice Face Wash.