Heinz Asked AI to ‘Draw Ketchup’

Heinz has proved that even computers prefer its ketchup with a marketing stunt that had OpenAI's Dall-E 2 generator create a series of sauce-inspired images!


Heinz had OpenAI’s Dall-E 2 generator create a series of artistic ketchup-inspired images, the AI proved that it simply just has to be Heinz.

The AI team fed the software random ketchup-related phrases and imagery, the results were overwhelmingly plastered with elements of Heinz’ signature branding. The marketing stunt developed a range of perplexing images, including a ketchup bottle floating in a swimming pool!  

A perfect follow-up to the campaign simply proved that Heinz is synonymous with ketchup. The famous condiment maker teamed up with creative agency ReThink Canada for a campaign that asked people around the globe to do a simple task: draw ketchup. 


Both of these interesting market campaigns for the loved brand is certainly an eye-opener into the sheer power of branding

Joshua Hughes
Joshua Hughes
Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.

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