Fragrance Du Bois expands its global presence


Celebrates opening of its first in-store boutique in London

Having established a positive symbiosis and working relationship with the House of Jovoy in Paris, Fragrance Du Bois‘ range of products will be available from June 2017 in the Embassy of rare perfumes in the heart of London’s Mayfair district.

“This is a very exciting time for us,” said Nicola Parker, International Brand Director at Fragrance Du Bois. “Not only are we expanding the brand’s global presence, but we’re also strengthening our partnership with Jovoy, with whom we share many values. It’s been working magnificently in Paris, thanks to our friendship with Jovoy’s inspirational founder, François Henin, and as a Londoner myself, I’m delighted that we will now be able to offer our products to conscious consumers in my home town.”

Fragrance Du Bois is a pioneer in using only 100% pure, organic and sustainably produced Oud oil in its signature creations. The brand’s products are not only unique and exotic, but they also appeal to those for whom known provenance has become a key factor when making a purchase. With environmental awareness and social responsibility becoming increasingly important, Fragrance Du Bois, as a brand, appeals to those who want to know where their products come from, how they are made, and by whom.

“It also gives me great pleasure to know that one of our most popular and bestselling fragrances, London Oud, created by one of my favourite Master Perfumers, François Merle-Baudoin, will be ‘coming home'”, said Parker. It’s a fragrance that perfectly balances the power and nuances of Oud to produce an expression that reflects the sensory adventure of travelling through one of the world’s great cities.”

Oud Essentials will be opening its doors soon with a range of products using the same 100% pure Oud oil that characterises Fragrance Du Bois’ signature offerings as the two companies forge a complementary partnership that is set to impact the global industry and change the way the public feel about the products they use.

Vertical integration has always been a key facet to Fragrance Du Bois’ expansion plans and the London opening is yet another step in the right direction for the young, vibrant brand. Having increased its presence in the last few months with openings in Geneva, Doha, Milan, Zurich, Los Angeles and Marbella and adding to existing boutiques and outlets in Singapore, Hong Kong, Kuala Lumpur, Bangkok and Paris, Fragrance Du Bois is well on its way to achieving its objectives of becoming a globally recognised brand.