Already known for its bright and bold fruit flavors, Fanta is now leaning towards the more exotic with its latest limited-time-only option. The new “Fanta Dragon Fruit Zero Sugar” flavor is inspired by the tropical fruit native to Mexico and Central America.
The refreshing drink is built around the look and flavor profile of the exotic fruit. For those not familiar with dragon fruit, the pitaya varietal has a slightly sweet taste reminiscent of kiwi, pear and watermelon. Fanta Dragon Fruit catches your eye with an electric pink hue, standing out amongst the collection of well known and loved drinks by the brand.
“We’re thrilled to be adding a new pop of color to Fanta’s roster,” expressed A.P. Chaney, Creative Director, Sparkling Flavors, on the launch of Dragon Fruit Zero Sugar. “Fans love trying new flavors, especially flavors from around the world, and they know Fanta is a global brand.”
“We’re bringing them a delicious, cool, exotic flavor they can experience with friends. Dragon Fruit Zero Sugar, with its exotic flavor combination and aesthetic appeal, can transport anyone, anywhere, to a refreshing locale full of fun possibilities.” Chaney added.
A caffeine-free, zero calorie beverage made with 100% natural flavors and zero sugar, Fanta Dragon Fruit Zero Sugar is currently available to purchase at select retailers nationwide until July 10, 2022.