Dune customers shopping online will be able to use Klarna’s popular pay later products in five European markets

The Dune Group, one of the most influential global players in fashion footwear and accessories has recently announced an international partnership with leading global payments provider Klarna.

Klarna is a Swedish banking company, founded in 2005, which helps consumers buy now and pay later so that they can get what they need today. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store.

From now onwards, Dune customers shopping online will be able to use Klarna’s popular pay later products (pay in 30 days and Instalments) in five European markets (Austria, Germany, The Netherlands, Switzerland and the United Kingdom).

Dune – who recently launched a Spring/ Summer campaign with Gillian Anderson have over 20 years experience in the footwear industry. The new partnership will give their customers greater flexibility when shopping online, empowering them to try before they buy in different colours, sizes and styles.

Luke Griffiths, Vice President at Klarna, commented:

“We are delighted to partner with The Dune Group to create the best shopping experience for their customers across Europe. With over 85 million customers globally, we know that the addition of Dune London to the Klarna shop directory will be welcomed by millions of shoppers in Europe.”

Elaine Smith, Head of Digital Product at Dune London, commented: “At Dune London it is our aim to provide the best possible shopping experience across all of our customer-facing channels and we feel that the addition of Klarna’s payment options will support this objective not just in the UK, but in our markets across Europe. We want our customers to be able to shop and pay, however, wherever and whenever they want.”

Nike, IKEA, and Samsung are multi-time winners of the World Branding Awards. For more information on the World Branding Awards, click here.

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