Coke supports World Health Organization’s sugar limit


The Company Will Reduce Sugar In Approximately 500 Drinks

Coca-Cola is supporting the World Health Organization (WHO)’s recommendation that people should curb added sugars to 10% of their daily caloric intake. According to President and CEO James Quincey, the company sees exponential growth opportunity within these recommendations.

“For us to drive sustainable, profitable growth of our brands, we also need to encourage and enable our consumers to control added sugar consumption,” said Quincey. “We are making a very conscious effort to not just expand our portfolio, but to shape our portfolio in a very deliberate way.”

The company is reducing the amount of sugar in its sparkling soft drinks by reformulating existing beverages while preserving the taste consumers love, and by rolling out Coca-Cola Zero Sugar and other low or no sugar brands globally. Expanding availability of smaller packages like mini cans and investing in sugar alternatives are key priorities as well.

“People still love the sparkling category and it’s still growing in terms of revenue,” added Quincey. “But we know we need to do things differently to help people moderate their intake of added sugar.”

In 2016, The Coca-Cola Company reduced sugar in more than 200 drinks globally. And this year, the company will reduce sugar in more than 500 drinks, adding to its more than 1,100 existing low or no sugar drinks.

Smaller packs of Coca-Cola and other sparkling brands which help consumers control their intake of added sugar are now sold in 140 countries around the world.

The company is also boosting the visibility of its low and no sugar drinks, and continues to include clear, easy to find nutrition information on packaging to help shoppers make informed choices.

And Coke’s efforts extend beyond the sparkling category. The company continues to bring other drinks like organic tea, coconut water, grab and go coffee, juices and purified water to more people in more places.

“People’s tastes and preferences are changing, and we’re changing, too,” said Quincey. “We’re listening carefully and working to ensure that consumers are firmly at the centre of our business so we can continue to grow responsibly. No matter what, we are fully committed to helping consumers better control the amount of sugar they get from our drinks without giving up the great tastes they know and love.”