Case-Mate launches its own personal care brand, Safe-Mate


Case-Mate’s Safe-Mate and Delivering Good’s partnership will introduce a “Buy One, Give One” programme, expanding access to face masks and keeping our global community safe

Mobile accessories company Case-Mate has launched its very own personal care brand, Safe-Mate, in hopes of providing global communities with the tools needed to keep themselves and their loved ones safe and healthy.

Now through 31 July 2021, Safe-Mate is partnering with Delivering Good, an internationally recognised not-for-profit organisation dedicated to serving those in need, to introduce its Buy One, Give One Programme for its incredibly popular array of washable & reusable cloth face masks. For every Safe-Mate reusable mask sold, one disposable mask will be donated to Delivering Good in order to meet the demand of people who lack access to clean face masks every day.

Since 1985, Delivering Good has distributed over US$2B/£1.5B worth of products to those affected by poverty and disasters worldwide. In tandem with Safe-Mate’s dedication to increasing accessibility to products that will help keep people safe and healthy, the two companies are joining forces to make it so no one has to risk being caught in a situation where they’re without a clean face mask.

Case-Mate’s CEO, Steve Marzio speaks on the brand’s devotion to creating a safer environment for everyone, saying, “We believe that everyone should have access to face masks in order to keep themselves and their families safe and healthy, especially during these unprecedented times. Partnering with an organisation like Delivering Good allows us to give back to the community in a big way where it’s needed most.”

Safe-Mate’s reusable, machine washable face masks set the standard in both comfort and protection. Made from a cotton/poly blend designed for maximum comfort and breathability, the masks include a built-in pocket for Safe-Mate’s 5-layer mask filters, adding another layer of protection.

The unique back-elastic strap wraps around your head to provide relief from tension around ears and allows the mask to rest around the neck when not in use. The “U” shaped under-chin gusset and nose stitching makes for a comfortable, secure, non-binding feel.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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