Apple Airpods latest advertisement with Flume will have you dancing through the day and night
The Apple advertisement, titled “Snap,” is a product demonstration. It shows the difference between Transparency mode where it allows you to hear what is going on around you and Active Noise Cancelation mode which blocks out the hustle and bustle of the world.
The advertisement follows Matilda Sakamoto, a Los Angeles native and Juilliard graduate, snapping between walking through the city with the Airpods on transparency mode during the day and dancing through a pulsating neon-lit cityscape at night with it on active noise cancellation mode.
Australian musician, Flume, features his brand-new track “The Difference” with American singer, Toro y Moi, as the soundtrack to the brand “Snap” advertisement. The choreography through the neon cityscape was choreographed by Ryan Heffington. The brilliance of the “Snap” was directed by Kim Gehrig Gehrig who shot the entire film both in the daytime and at night. The footage was then stitched together to create a single transitional world.