Zumba Fan Meghan Trainor Becomes First Recording Artist to Star in Official Zumba Choreography Video
Grammy-award winning singer and songwriter, Meghan Trainor, and Zumba, a global dance-fitness company, collaborated to create the exclusive choreography set to Trainor’s latest single, “No Excuses.”
The multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video, and her goal is to inspire the brand’s community of 15 million people across 200,000 locations in 186 countries to respect one another and get up and dance.
“I always hear my music playing in Zumba classes when I am at the gym so I thought that we should reach out to them and create something special for “No Excuses”. We both believe in empowerment! I want this choreography to empower everyone out there to get on their feet, and I want them to think about respect and sassiness and loving yourself,” said Trainor.
“The company has always been focused on inspiring others to feel empowered and confident, and this is something we hear in all of Meghan’s music that makes her the ideal partner for us. We are thrilled she is starring in the official choreo video for “No Excuses,” a fun and upbeat song with a message that is in keeping with the company’s core values while perfect for the class experience,” said Carolina Moraes, VP Marketing of Zumba.
The “No Excuses” official choreography video launched on 5 March, just a few days before International Women’s Day on March 8.
“This song, ‘No Excuses,’ is a very empowering song; it is all about respect. Respect each other out there; I think we need a little more of that out in the world today,” added Trainor.
Having Trainor star in an official Zumba video represents the next step in the evolution of the company’s relationship with the music industry and advances the global-fitness brand’s position as a music-industry power-player.
Over the past two years, the company has helped launch chart-topping tracks with artists like Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee—and in the past two months, Jason Derulo and Steve Aoki.
