As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children.
Wrangler made a splash at the recent Greensboro Fashion Week event by presenting key heritage products and looks ranging from casual styles to bohemian and Western-influenced trends. The apparel designer used the platform to showcase the marque’s creativity.
An iconic American jeansmaker, the denim brand is at the forefront of the vintage style movement. From the 1970s-inspired collection sold at Urban Outfitters to the retro styles worn by celebrities and fashion icons, the name is now more trend-forward than ever before.
As title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. The fashion house’s designers tapped into themes from its new ad campaign to show head-to-toe looks featuring jeans, denim jackets, and other styles.
The festival is annual platform celebrating talent and fashion in North Carolina’s Triad region to further community initiatives and educational opportunities. The initiative works to rally support for the ongoing development and revitalisation of the city’s central business district.
“The brand is always looking ahead—toward new industry trends. Greensboro Fashion Week was a unique opportunity to showcase our hottest fashion-forward products, and bring together worldwide trends on one stage,” Korie Lovette, Merchandise Manager at Wrangler.