Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards
Documenting its latest installation, this year’s World Branding Awards (WBA) ceremony took place at the State Apartments of Kensington Palace on 25 September 2015, honouring 118 brands from 30 countries. Global winners include Apple, Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald’s, Mercedes Benz, Nescafé, Nike, Rolex, Shell, Starbucks, and VISA.
Among the national tier winners were ANZ Bank (Australia), Sinopec (China), Hugo Boss (Germany), Airtel (India), Prada (Italy), Seiko (Japan), Samsung (Korea), Gulf Insurance Group (Kuwait), Maybank (Malaysia), KLM (Netherlands), Babcock University (Nigeria), HBL Bank (Pakistan), Tanduay Rum (Philippines), Chunghwa Telecom (Taiwan), MTN (South Africa), Singha Beer (Thailand), Santander (Spain), Dubai Duty Free (UAE), and Royal Mail from the United Kingdom. Click here for the full list of winners.
“The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process comes from consumers voting for their favourite brands,” said Richard Rowles, Chairman of World Branding Forum.
Hosted by Olivia Wayne from Sky Sports, each was named ‘Brand of the Year’ in their respective categories. Meanwhile, RAK Ceramics picked up a regional award for being one of the largest brands in its category across the Middle East. WBA winners are judged through three streams: brand valuation, consumer market research, and public online voting.
“Over 2,600 brands from 35 countries were nominated for the 2015-2016 Awards in multiple categories, and more than 65,000 consumers from around the world participated during the voting period. With such tough competition, each winner has clearly demonstrated the power of their brand among consumers,” said Peter Pek, Chief Executive of World Branding Forum.