WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel.
WestJet has premiered a campaign around its refreshed brand image and positioning. Complementary to said revamp, the airline’s first three international 787-9 Dreamliner routes and new Platinum Rewards tier have also been unveiled. A dedicated launch event was recently held in downtown Calgary.
The brand’s President and CEO, Ed Sims, was joined by the Canadian community and business leaders for the release of Love Where You’re Going. The targeted initiative endeavours to outline the global ambitions of WestJet and latest product roll-outs aimed at its international and premium travellers.
Customers can expect to encounter the updated branding across various WestJet assets to include its official website, and over time, across its nationwide airport presence as well as fleet. The freshly introduced 787 Dreamliner non-stop services include routes from Calgary to Paris, Dublin, and London.
The move makes the group the first Canadian carrier to base its Dreamliner aircraft out of YYC Calgary International Airport. Meanwhile, the WestJet Platinum Rewards tier, which is scheduled to kick off later in the year, will offer all frequent flyer programme members an enhanced value-adding experience.
“Today’s announcement marks a pivotal time for us. Love Where You’re Going embodies both the thrill of travel and sheer ambition we have for our airline. Our 13,000 WestJetters are unique assets—and what we deliver for our 24 million guests is something that cannot be replicated,” said Sims.