UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat.
UK-based online eyewear retailer, Vision Direct, has released a holiday push for which the main creative, Gizmo Saved Christmas, was produced by Bespoke Film and Communications. The campaign captures the theme of festive neighbourhood rivalry, alongside the age-old ‘dog versus cat’ debate.
The commercial stars brand mascot, Gizmo the Pug, and a new character known as Cuddles the Cat. The narrative follows the group’s Christmas advertisement from last year, which amassed more than a million views across social media and video-sharing platforms such as Facebook and YouTube.
Once more commanding a presence across the same digital channels, the spot launches with the #pugxmas hashtag and can be viewed via a dedicated campaign microsite until after the festive season draws to a close. The effort also lends focus to the new glasses range available online by Vision Direct.
“For our first Christmas ad last year to be mentioned alongside the likes of John Lewis and Sainsbury’s was phenomenal. We had to bring Gizmo back this year and make the new campaign even more exciting for our audience,” Ashley Mealor, Chief Marketing Officer at Vision Direct.
With a history that traces back to 1998, the marque is using the exercise to highlight its position as the first and longest running online-only contact lens retailer in the United Kingdom.