Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity.
UK-based commercial vehicles manufacturer, Vauxhall Motors, has consolidated its marketing services account, and appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales, and retail marketing activities. The appointment will see the firm take on the fleet business currently held by incumbent, Graymatter.
“As our brand and the car industry move forward at a rapid pace, we need an agency partner that will deliver campaign work from conception through to our retail network. McCann Velocity will bolster our presence in the market,” said Simon Oldfield, Marketing Director of Vauxhall Motors.
“We have a long-standing relationship with McCann; they successfully defended the account, adding our fleet business to their remit. They achieved this by recognising our need for a truly integrated approach and the requirement of a one-stop-shop solution. We look forward to getting underway.”
The new multi-disciplinary agency was created specifically to offer the client a dedicated team and a truly channel-neutral approach. Four other agency contenders pitched for the Vauxhall Motors account to include Geometry Global, Lida, Psona, and Oliver.
“McCann Central has delivered outstanding work for the brand over the previous eight years and with this comes an enormous level of insight and trust,” said Paul Dean, Managing Director at McCann Velocity.