The popular shoe brand Vans, has created a new branding campaign, The Spirit of DIY celebrating the underground culture on which it was launched under.
Founded in the 1960s, Vans have always been coupled with punk-rock culture, and in this latest campaign they will be featuring artists and musicians from all over the world to celebrate the DIY nature of the movement.
“The campaign speaks to a universal idea of creative expression and shows how it’s manifested by Vans family around the world,” Jamie Reilly, Vans VP of Global Creative, comments. “[These artists] all embody the true meaning of do it yourself as they build their own communities and their own scenes. We’re honoured to help tell their stories.”