UGG Stars Adwoa Aboah in 40 Years Push

UGG is marking its fortieth year in the lifestyle space with a global effort featuring brand ambassador, Adwoa Aboah, and other personalities.

UGG has released a global push to celebrate its four decades in the business. Themed UGG: 40 Years and using boldly coloured poppies, California’s state flower, the campaign pays homage to the lifestyle legacy of the marque. Featured in it are brand ambassador and model, Adwoa Aboah, and designer, Heron Preston.

Additional cast members will be unveiled throughout the month of October. The overall execution was shot by visual artiste and photographer, Erik Madigan Heck, who is known for creating elaborate and surreal environments across his work. UGG has also introduced its 40:40:40 Collection to commemorate the major milestone.

ugg aboah preston
UGG has unveiled its ’40 Years’ global campaign which stars Adwoa Aboah and Heron Preston.

A recent exclusive launch event at Chateau Marmont in Hollywood saw them both in attendance alongside several celebrity guests such as Vanessa Hudgens, Teyana Taylor, Luka Sabbat, Gianni Lee, Amanda Steele, and Neels Visser, among others. After H.E.R. performed, she revealed herself as the face of the Autumn/Winter 2019 campaign.

The range reissues top styles in the original Sand colourway and includes the 40:40:40 branding in the women’s, men’s and kid’s categories. The limited-edition capsule will be available at UGG stores worldwide and online while supplies last.

Select global wholesale accounts include Nordstrom in North America; Office in the United Kingdom; Printemps in France; Breuninger in Germany; and Isetan Shinjuku in Japan.