The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets.
Turkish Airlines has secured a partnership which will see the UEFA EURO 2016 anthem by David Guetta brought to the 24 competing nations across this year’s tournament. Both his and football fans can expect the icon’s bespoke music with a local twist with the music video, This One’s for You.
The film unveiled on 10 June 2016 amassed close to 500,000 views within the first day of its release. The roll-out supports the carrier’s role as official airline partner for the upcoming summer competition, and joins an already extensive line-up of initiatives designed to ignite passion across Europe.
As the brand with the most expansive mileage internationally, Turkish Airlines takes an active interest in the region’s sporting and cultural landscape. In conjunction with its #EuropeBest campaign, passengers will be able to stream the video using the aviation giant’s in-flight entertainment systems.
Meanwhile, the company has also teamed up with Spotify, to bring to life the diversity of football aficionados with chart-topping tracks from each competing country. Said tunes have been aggregated into a playlist called ‘Europe’s Best Songs’ available across the music streaming platform via a dedicated microsite.
“Music has always been a big part of football. Chants that echo around stadia have brought fans together for decades. The new song and video from David Guetta will do just that. We are thrilled to be featured in This One’s For You,” said Ahmet Olmustur, Chief Marketing Officer at Turkish Airlines.
The work features Zara Larsson, the newest Swedish pop sensation. Additionally, one million fans also took part in the recording of the song through a special application created by UEFA. Guetta performed the song at a free concert under the Eiffel Tower in Paris during its official debut last week.