Tommy Hilfiger has collaborated with singer-songwriter Shawn Mendes to launch a new collection. The new Tommy Hilfiger x Shawn Mendes pieces, inspired by the 90s classic preppy hero look, dropped on 15 March. The recreated collection entails retro silhouettes and fits with innovative and sustainable fabrics.
Tommy Hilfiger states, “Modern prep is timeless, and cyclical, so it comes back around. We’re proud that it’s at the core of our brand, but we always look to refresh it and reinvent it, to make it new and exciting. And for us, it’s important to work with cultural pioneers who can bring a distinct perspective to all of these pieces.”
“We’ve always worked with icons in pop culture and Shawn is the indisputable icon of this genre and of today,” they added.
The new range features some vintage 90s designs like denim jackets, overshirts, Stars and Stripes rugby shirts, etc. Alongside, it has embellished t-shirts and sweatshirts with Shawn Mendes x Tommy Hilfiger logos.
Shawn stated that the 90s was the mood board for the new “bold and carefree” range. “My mom was obsessed with Tommy Hilfiger, and I’ve just always worn it. So I think it was written in fate that we ended up working together.” “That’s the coolest thing I’ve ever gotten to do, actually, truly,” Mendes said.
All the Tommy Hilfiger x Shawn Mendes pieces have small TH logo flags featuring the singer’s initials, reflecting the collaboration. Additionally, Mendes Army has appreciated the new collection all over social media.
The latest collection is exclusively available at uk.tommy.com and usa.tommy.com.