Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear.
Tommy Hilfiger has named The Chainsmokers duo, Alex Pall and Andrew Taggart, the global ambassadors for its menswear lines, including Hilfiger Edition and Tommy Hilfiger Tailored, and sportswear. Beginning in the fall, the pair will add a modern twist to the brand’s over 30-year legacy.
Photographed by Lachlan Bailey in San Francisco, the push breaks globally in the fall via print, online, and OOH media placements, alongside exclusive video teasers set to a custom-mixed music track by the band. The effort will also feature unique consumer activations and experiential events.
An integrated initiative, the campaign runs alongside the label’s dedicated women’s advertising activities starring global brand ambassador and supermodel, Gigi Hadid. The upcoming season celebrates the 90s, with the collection set to embody the rebellious attitude that characterised the decade.
The Chainsmokers have sold more than 10 million singles since their formation in 2012, and are currently the third most streamed band in the world. The band’s award-winning single, Closer, featuring Halsey, was the first ever lyric video in music’s history to surpass one billion YouTube views.
“Our partnership with The Chainsmokers reflects our commitment to bring the next generation of consumers into our men’s business with exciting collections, curated shopping experiences, and digital commerce convenience,” said Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe.