Swarovski Partners With Designers on Limited-Edition Collection

swarovski designer partnership

Designers include Rosie Assoulin, Kenneth Cole, Tabitha Simmons, Jason Wu and Nadja Swarovski

In celebration of the 2018 Council of Fashion Designers of America Fashion Awards, Swarovski has partnered with five designers to create a collection of limited-edition crystallised fashion patches, to be sold in select brand stores beginning 4 June.

The three-inch diameter fashion patches are designed to be peeled and adhered to clothing or bags, adding a stylish, custom crystal embellishment to any look.

Crafted with crystals from the brand, each of the unique designs, made by Rosie Assoulin, Kenneth Cole, Tabitha Simmons, Jason Wu and Nadja Swarovski, will benefit the CFDA Foundation.

Each crystallised fashion patch will retail for US$19/£14.20, with 100% of sales benefiting the CFDA Foundation.

“Every year our partnership with the CFDA continues to grow and develop, and this year we are delighted to unite with an amazing collection of designers, all previous Swarovski Award winners, to create these colourful crystal fashion patches.

“Benefitting the CFDA’s inspirational work with emerging talent, they are the perfect way to customise a look whilst also supporting the next generation of American fashion,” said Nadja Swarovski, Member of the Executive Board of Swarovski.

The Rosie Assoulin design is inspired by the designer’s brand logo. Rosie Assoulin commented: “We used our logo as inspiration for the design and we are so happy that it helps support the efforts of the brand and the CFDA Foundation.”

The Kenneth Cole design is inspired by the overwhelming response to the sale of the company’s KAM sneaker when it was modified to reflect the company’s alignment with the LGBTQ community and its commitment to universal acceptance, inclusion and human rights.

Kenneth Cole, Chairman and Chief Creative Officer of Kenneth Cole Productions, said: “I honoured last year by the CFDA with the inaugural Swarovski Award for Positive Change and I am pleased to be included with this talented group of individuals to create a patch in support of the CFDA Foundation. The patch is meant to demonstrate the significance of not only what one stands in, but also what they stand for.”

The Tabitha Simmons design incorporates a dragonfly motif, while Jason Wu’s design is inspired by the colours and shapes of stained glass.

Jason Wu said: “The refractive, multicoloured hues of stained glass windows inspired the mix of azure, yellow opal and silver night crystals in my mosaic design. These crystallised patches are a fun and creative way to celebrate the CFDA Fashion Awards while supporting the mission of the CFDA Foundation.”

Rosie Assoulin, Tabitha Simmons and Jason Wu are previous winners of the Swarovski Award for Emerging Talent and Kenneth Cole is a previous winner of the Swarovski Award for Positive Change.

The CFDA Foundation is an independent, not-for-profit organisation, which was created to raise funds for charity and industry activities.

Through innovative partnerships with brands, retailers, and CFDA designers, the Foundation is able to leverage fashion and effectively generate awareness and funds for these charitable causes.