Subway Packs Punch into Sandwiches with Rebrand

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year.

Global sandwich chain, Subway, has revealed an update to its logo, along with a new symbol, with the advertising campaign around the revamp activated. The strategic move follows the recent enhancements made to its menu and the Subway Digital launch from earlier in the year.

The ability to position the brand as a nutritious and affordable choice for today’s discerning consumers and to reach them across all channels are essential to said changes. The rebrand aims to embody a contemporary vibe in a manner which captures the essence of the household name.

Subway restaurants' new logo and brand symbols.
Subway restaurants’ new logo and brand symbols.

The redesign’s core colours have been optimized to live and work across all channels, while the symbol distills iconic arrows into a powerful and simple mark. Capturing the spirit of the marque within a smaller footprint, the markers symbolise the choices available to guests.

Two spots, Clean Slate and Everyone, have aired in America; the commercials depict the group’s #SearchforBetter vision. The aforementioned visual assets and its supporting collaterals debut across all restaurants, communications, and online experiences worldwide in early 2017.

“The brand is recognised throughout the world. The new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage,” said Suzanne Greco, President and CEO of Subway restaurants.